Retro Charm Meets Modern Clean
Feelin’ Groovy Dog Groomers is a playful, premium dog grooming brand that brings 1960s hippie charm into a clean, modern space for pampered pups. This conceptual identity was created for my portfolio to explore the balance between retro nostalgia and professional service design.
The goal: Craft a feel-good, nature-loving brand that speaks to eco-conscious pet owners who care as much about style as they do about their dogs.
Logo Design
The logo captures the groovy spirit with hand-drawn, bubbly type and a flower-power dog icon. It combines friendliness with premium detail—perfect for branding anything from shampoo bottles to van wraps.
FULL-COLOR STACKED
ICON-ONLY
MONOCHROME LOGO FOR STAMPS & MERCH
Color Palette
These colors create a warm, welcoming vibe while staying fresh and professional.
Typography
To capture the groovy, premium energy of the brand.
Brand Elements
I developed a suite of custom icons and shapes including:
- Floral paw prints
- Wavy dividers
- Scissors with peace signs
- Textures that mimic tie-dye or recycled paper
These support the visual identity across touchpoints without overwhelming the layout.
Applications
Visual mockups include:
- Business cards with bold color blocks
- Eco-friendly product packaging (shampoo, combs)
- Website UI with booking functionality
- Grooming van wrap with playful icons
- Staff apron design featuring the icon-only logo
Voice & Copy
Feelin’ Groovy uses playful, confident language with a gentle tone:
- “Peace, Love, and Pampered Pups.”
- “We’re all about groovin’ tails and good vibes.”
- “All-natural care, all-out style.”
The brand voice radiates warmth while staying trustworthy for pet parents.
Results & Reflection
This project allowed me to explore how retro design can feel premium when paired with clean, modern structure. It’s a perfect example of balancing fun and function in visual branding.
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